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social media marketing

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or per impression (CPM) on an ad.

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

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Google search ads

Google search ads are text ads that you see on Google search engine results pages (SERPs). Your search ads can appear either at the top above the organic search results or at the very bottom of the page.

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Display ads

While search ads are based on text and let you target specific keywords, Display ads are image-based and allow you to target people who are likely to be interested in your products but aren’t looking for them yet.

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Video ads

Since YouTube belongs to Google and also acts like a search engine–only for videos–you can target your potential customers on YouTube based on what they are watching. And with over 2 billion users worldwide, you have quite an audience.

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Shopping ads

Google Shopping Ads are product-based ads. They’re displayed specifically for product searches on Google. Unlike regular search ads, Shopping ads show an image of a product along with its product title, price, store name, and reviews.

Need more leads and people through the door? Need more sales revenue flowing in? Let’s chat!

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